Techsmith cyber monday sale11/1/2023 ![]() ![]() Last year brought fresh demand for both curbside pickup and local delivery. Alternative fulfillment options are still in high demand Hourly sales peaked on Black Friday at 12 p.m. During BFCM, more than 47 million consumers globally purchased from independent and direct-to-consumer brands powered by Shopify. Holiday shoppers once again sided with independents in a big way. In 2021, customers continued to shop small as businesses were able to open up again. But along with that came a movement to shop at independent retailers and help local favourites weather the storm. People are still shopping small in a big wayĬlosures during COVID-19 hit small businesses the hardest as these were the most likely to be deemed non-essential. We found that even as things change and reopen, consumers are continuing to shop in new ways. The big question for BFCM 2021 is whether the shopping trends that emerged during 2020 would continue or wane as retailers returned to business as usual. The BFCM trends that are here to stay-and the ones that are moving on Supply chain issues and shipping delays have made it difficult for businesses to meet customer demands, but early planning and promoting sales well before BFCM helped mitigate this challenge. This shows some great strategy on the part of business owners. Shopify store owners collectively made a whopping $6.3 billion USD in sales globally between Black Friday and Cyber Monday, a 23% increase from 2020. ![]() There have been stumbling blocks on the road to economic recovery from COVID-19, but despite those challenges, independent merchants rallied to make 2021 the most successful BFCM to date. To fully grasp where things are headed, we need to analyze more than sales data-we need to reflect on how independent businesses adapted, how consumers responded, and what this means for 2022 and beyond. For 2021, we wanted to see if the trends established last year would continue.īFCM serves as a microcosm of global commerce and offers a glimpse for the year to come. But what would that mean for 2021?Įvery BFCM, we follow our merchants’ online sales in real time. The COVID-19 pandemic prompted a massive shift in how we shop and how merchants get their goods into the hands of customers. It was inevitable that Black Friday Cyber Monday would be a little different in 2020. ![]()
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